Creative & Art Direction

Artful branding, intuitive design & luminous photography.

My main goal is to produce powerfully authentic and honest branding. My focus is on the emotional connection between brand and customer, and how this allows you to form the foundations of an authentic, aligned and blossoming successful brand that is able to communicate openly and effectively with its audience.  

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For more than 3 decades, YWCA McLean County has honored women who are trailblazers in their professions, pathfinders for social justice, and women on the rise.

From art direction, portrait photography, feature-length videography and livestream production, to food menu development and online registration forms, I had a hand in bringing recognition to extraordinary women in my local community.

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Branding

I developed original branding identity design, and ensured cohesive use across both digital and print media. I focused on showcasing the legacy of over 32 years of recognizing locally impactful women by creating huge collage-like images of previous winners and integrated this motif across branding.

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Photography & Videography

I personally took over 30 portraits of nominees for recognition and promotional purposes.

I created a nearly 50 minute long video with full custom motion graphics, live action video, and original music which I livestreamed via YouTube to over 400 live viewers.

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Promotion &
Marketing

I created web ads, print media, and social media content to promote the event.

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Web Design &
Development

I created several webpages and funneled users into custom-made online registration forms. Online donation forms were also created to enable users to show their support from anywhere.

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In 2022, I oversaw a major branding project for Stepping Stones, the central sexual assault survivor resource for McLean County, Illinois. I overhauled their branding including creating branding rhetoric, logo redesign, apparel design, and web presence for the service.

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For Sexual Assault Awareness month in April, together, we created an initiative in which users can "Step UP" and believe survivors of assault. To "Step UP," users logged their walking steps in April to support survivors each step of the way.

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I developed a custom web application, form, and database for users to submit and log their steps, and submitted steps would appear within a live overall counter.